Safiya Shoetique has been styling confidence since 2011. What began as a boutique has grown into an empire of fashion, beauty, publishing, and women’s empowerment, including WWC (Wealthy Women’s Club), FIYA Tribe Cosmetics, and Safiyashoetique Publishing . Beyond fashion, our heart is in the community—hosting back-to-school drives, women’s events, and an annual Homeless Drive for over 10 years, gifting clothing, food, and water to those in need. At the core of it all is Safiya Francis, a visionary stylist, entrepreneur, and community leader, reminding the world that fashion is confidence, creativity, and grace.
Founded in 2011, Safiya Shoetique was built from the ground up with a vision to bring luxury, eclectic, and accessible fashion to women and men who want to stand out with style and confidence. What began as a small idea has blossomed into a thriving boutique that blends fashion, empowerment, and community impact—all rooted in faith and resilience.
Over the years, Safiya Shoetique has grown far beyond just a boutique. We are proud to have created sister brands and companies that expand our mission and reflect our commitment to empowering others:
• WWC – Wealthy Women’s Club (est. 2014): A sisterhood and women’s empowerment network that provides mentorship, support, and growth opportunities for women in business and life. Through events, networking, and community initiatives, WWC has become a hub for women to thrive together.
• FIYA Tribe Cosmetics (launched August 16, 2025): A luxury, vegan, and cruelty-free cosmetic line created to complement our fashion with natural, exotic, and eclectic glam. From lashes and lip oils to eyeliners and palettes, FIYA Tribe brings beauty where “Glamour Meets Grace.”
• Safiyashoetique Publishing Company: A publishing platform dedicated to telling stories that inspire. From books like “God I Failed and I Cannot Do This on My Own” to other works that share faith, resilience, and personal transformation, Sitee Publishing reflects our passion for creating impact through words.
Our Community Commitment
Community has always been the heartbeat of Safiya Shoetique. For over 10 years, we have led an annual Homeless Drive, gifting the homeless with clothing donated by volunteers, food, and water. This initiative has become a cornerstone of our philanthropy, bringing hope, dignity, and compassion to those in need.
We’ve also organized back-to-school drives, empowerment brunches, and women-focused events that uplift families, inspire entrepreneurs, and strengthen the bonds within our community. Our work is more than fashion—it’s about creating legacy, impact, and opportunities.
About Safiya
Behind Safiya Shoetique is Safiya Francis, a visionary stylist, entrepreneur, and community builder. Safiya has dedicated her life to helping people look and feel their best while reminding them that fashion is not just about clothes—it’s about confidence, creativity, and joy. Through her businesses, events, nonprofit work, and books, she continues to inspire others to walk boldly in their purpose, embrace their uniqueness, and shine with grace.
